Il metodo Olivetti | Design, estetica e funzionalità.
Design, aesthetics and functionality: these are the pillars on which Olivetti’s innovation is founded, recognised and admired globally for its extraordinary ability to revolutionize design. This editorial project was born as a personal tribute to a company that has profoundly marked the international design scene, a company whose method and vision inspired me as a designer.
This project explores the methodology behind Olivetti design, focusing on four main areas: logo design and branding, visual communication, product design, and architecture.
The volume is enriched with an external case inspired by the “Libri Rossi”, the volumes that encapsulated the company’s corporate image, written and designed between 1971 and 1977. The book contained within is instead inspired by the design of company manuals. These details pays homage to Olivetti’s visual and design heritage.
®© 2023
DESIGN & ART DIRECTION
Marco Saraniero
Marco Saraniero
PAPER
Fedrigoni® X-Per White
Cover: 320 gr.
Inner Pages: 120g
Fedrigoni® X-Per White
Cover: 320 gr.
Inner Pages: 120g
PRINTED
4Graph (Cellole - CE)
4Graph (Cellole - CE)
BOOK SIZE
17x24cm
EXTERNAL CASE MATERIAL
Polymethyl methacrylate (PMMA) Fire Red
Made in Italy by Madreperla (Cinisello Balsamo - MI)
Project realised in July 2023
*This publishing project is the result of purely personal, non-profit work. All materials used are exclusively for personal research and study purposes. The work is not intended for sale. "Il metodo Olivetti" project is conceived as a tribute to the company and its legacy in the field of design, and does not involve any form of commercial exploitation of the contents presented.
All rights reserved ®© 2023 Marco Saraniero
17x24cm
EXTERNAL CASE MATERIAL
Polymethyl methacrylate (PMMA) Fire Red
Made in Italy by Madreperla (Cinisello Balsamo - MI)
EXTERNAL CASE MANUFACTURING
Laser wire cutting - UV direct printing - Boxed and glued with specific adhesives
Crafted and assembled with the support of Creative Solutions (Spigno Saturnia - LT)
Laser wire cutting - UV direct printing - Boxed and glued with specific adhesives
Crafted and assembled with the support of Creative Solutions (Spigno Saturnia - LT)
Project realised in July 2023
*This publishing project is the result of purely personal, non-profit work. All materials used are exclusively for personal research and study purposes. The work is not intended for sale. "Il metodo Olivetti" project is conceived as a tribute to the company and its legacy in the field of design, and does not involve any form of commercial exploitation of the contents presented.
All rights reserved ®© 2023 Marco Saraniero